| Introduction to Digital Marketing |
Defining digital marketing, how it differs from traditional marketing, and
its current relevance. |
| Search Engine Optimisation (SEO) |
Techniques used to optimize any article, website, or blog for traffic &
revenue generation. |
| Social Media Marketing |
Using social media platforms (Facebook/Instagram/Twitter) to connect with
the audience & convert them to a call of action (purchase or form filling).
|
| Search Engine Marketing |
Techniques to increase the visibility of your webpage on Google search
results (SERP); focuses on paid search advertising (text-based ads). |
| Web Analytics |
Analyzing the behaviour of website visitors through reports on traffic
sources, referring sites, page views, and conversion rates. |
| E-Commerce Management |
Maintaining an online product-listing website through product keyword
research, pricing, positive reviews, and customer retention. |
| Planning and Creating a Website |
How to create a website on WordPress and use website analytics to track the
behaviour of visitors. |
| Email Marketing |
How to create and send product-based emails in bulk, and ensure they have a
good open rate and conversion rate. |
| Content Strategy |
How to create content that matches user intent and aligns with business
goals. |
| Affiliate Marketing |
Generation of traffic via a third party (company/website), where the third
party is paid a commission fee to drive traffic to your site. |
